EBC x Blackout MTL — Teasing the Future, Training in the Present
On June 21, 2025, we pulled together 50 of our most loyal supporters, athletes, and ambassadors for an event that felt like the true beginning of summer.
The EBC x Blackout MTL Run & Lift was a private, invite-only session created to push boundaries and preview what’s coming next. It wasn’t public, and it wasn’t performative. It was about real movement, real feedback, and real connection with the people who have helped build EBC from day one.
The Session
We started the morning with a 5KM group run through the streets of Montréal, setting the tone with tempo, sweat, and intention. No ego. No racing. Just 50 people running together for the love of progress.
Post-run, we transitioned to the rooftop terrace of Blackout MTL, where their team led us through a circuit-based strength and speed session. Think HIIT meets form-focused intervals ; designed to burn, condition, and sharpen up your mechanics. Runners, lifters, and everyday movers side by side, showing up with purpose.
The Tease
This was the first time anyone outside the brand got to wear pieces from the upcoming SS25 collection. It wasn’t a launch. It wasn’t a lookbook shoot.
It was a real-world test ; seeing how the product held up under heat, under pressure, and in motion. Lightweight tanks, performance shorts, compression-ready layers ; all dialed in and put to work by the people who push us to improve.
We took notes. We gathered feedback. And we left the session even more confident in what’s coming July 12.
The Space
This event also marked the official opening of Blackout MTL’s new summer terrace, and it became the perfect stage for recovery and community. After the lift, the Blackout team treated everyone to fresh smoothies and cold-pressed juices, creating the kind of post-workout reset that hits both physically and mentally.
It wasn’t just fuel ; it was a gesture of care that elevated the entire experience.
Why It Mattered ?
This wasn’t just a workout. It was a moment.
An intentional, stripped-down version of what the EBC community is all about ; showing up, moving hard, and getting better together. It reminded us that performance isn’t just what you wear. It’s the people you surround yourself with and the purpose behind every rep, step, and drop of sweat.
The Run & Lift format continues to be our favourite way to bring our community offline ; and into motion. And we’re just getting started.
What’s Next ?
With the SS25 drop landing July 12, we’re fired up to take everything we tested and put it in your hands ; ready for your runs, lifts, and everyday grinds.
To everyone who joined us ; thank you. You helped shape the future of this brand.
For those watching ; you’ll see it soon enough.
Follow us @everydaybetterclub to stay tapped in for upcoming drops and events.