On the morning of May 31st, we laced up for something special ; the first edition of our EBC Community 5K hosted in collaboration with the legendary Café Olimpico. What started as a simple idea, a free run to bring the city together, turned into one of the most electrifying moments of the year for the Montreal run community.
A Morning Built Different
The sun was out, the espresso was flowing, and by 9:30 AM the streets of Mile End were buzzing. Over 160 runners showed up, from first-timers to seasoned road warriors, repping EBC, sipping on Café Olimpico coffee, and vibing with friends new and old.
What made this one different? It wasn’t just about running. It was about showing up. For yourself. For the crew. For the energy we’re building in this city.
The Route
A quick 5K loop through the heart of Montreal, weaving through Mile End, past the greenery of Parc Jeanne-Mance, and back to the café. No timing chips. No pressure. Just pace, connection, and that post-run endorphin high. And yes, a few people did PR.
Launching the After Dark Collection
As a reward for showing up, runners got first access to our newest summer drop, the After Dark collection. This line was built for movement, made for night runs, and inspired by that feeling you get when the city is quiet and the streets are yours. From breathable performance tees to lightweight windbreakers, the full collection was available on site before going live online. Safe to say, the gear flew.
Giveaways, Raffles, and Community Love
Thanks to our partners and supporters we raffled off prizes from New Balance sneakers & running kits, EBC gear, and gift cards from Café Olimpico . A few surprise items kept the crowd buzzing post-run too. Not to mention we had the crew at Bernies Doughnuts supply the whole community with some custom made doughnuts.
It wasn’t just about the stuff. It was about the spirit of the event ; high fives, hugs, shared pace, shared values.
What’s Next
This isn’t the end. It’s the momentum. We’re building something real with this Montreal run club movement and you’re a part of it. More runs, more collabs, and more opportunities to move, connect, and grow.
If you missed this one, don’t worry ; we’re just getting started.
Follow us @everydaybetterclub and stay tapped in for the next run announcement.