EBC x Café Olimpico Community Run Part II — When the Streets Turned Electric
If we’re being honest, we didn’t think we could top the first Café Olimpico 5KM. But on Saturday, July 5th, something different happened. Something bigger. Louder. Wilder. This was hands down the craziest event we’ve ever done, and it completely blew past every expectation we had.
The energy, the turnout, the community ; it all came together for a day that felt like Montréal’s version of the Boston Marathon.
The Runback (Literally)
After the overwhelming response to our first EBC x Olimpico community run in May, it was only right we ran it back ; this time from the legendary Café Olimpico in Old Port.
With a more scenic route hugging the Lachine Canal, and weather that felt designed for runners, 280+ people showed up (compared to 160 the first time). The crowd was more hyped, more connected, and more fired up than ever.
The Energy Was Unreal
You could feel the electricity from the second people showed up. Our pacers and operations team locked in early to set the tone, and once we hit the streets, the energy was undeniable. Locals stopped. Cyclists pulled over. Heads turned. It didn’t feel like a community jog ; it felt like a movement.
This wasn’t just another run. It was a statement.
Post-Run Magic
After the last runners crossed the line, it didn’t stop. Bernie’s Donuts returned with the post-run refuel, and once again, they delivered. On top of that, vouchers for Café Olimpico coffee flew out like race bibs ; everyone was fully caffeinated and buzzing with endorphins.
Then came the 20+ raffle giveaways, with prizes ranging from New Balance head-to-toe kits to early access gear from our SS25 drop. The reaction? Chaos in the best way possible.
The SS25 Tease Turned Launch
This event also marked a sneak peek (and soft launch) of our SS25 collection ; available exclusively for attendees a full week before public release. Let’s just say... people went crazy for it. Tanks, shorts, performance socks ; gear was flying off the rack, and by the end, the streets were full of people rocking EBC head to toe.
Thank You, Montréal
What makes these events special isn’t just the route or the merch. It’s the people. Our pacers, ambassadors, volunteers ; and most importantly, the community that shows up rain or shine, ready to move, connect, and grow together.
This day reminded us of why we do what we do. None of this is possible without you.
From the bottom of our hearts: thank you for making EBC a part of your journey. We’re proud to run beside you.
Until the next one... Keep progressing. One percent at a time.
📸 Missed the shot? We didn’t.
Browse 450+ photos from the event and relive the energy. Find yourself, tag your crew, and repost your favourite moments. Use the content however you want ( just don’t forget to tag @everydaybetterclub ) so we can share the love. Let’s keep the movement alive online.
Follow us on @everydaybetterclub to stay tapped in for future events, drops, and more community runs coming soon.