Run. Lift. Connect. Our First Ever EBC Event Went Beyond the Workout
On December 27, 2024, we made history. Not with a drop. Not with a campaign. But with something deeper ; real connection. Our first ever EBC community event took place in collaboration with Powerhouse MTL and it set the tone for everything we would build in the year that followed.
The EBC x Powerhouse Run & Lift wasn’t open to everyone. That was by design. We curated this event for a small, tight crew ; 50 loyal members of our community who’ve supported EBC since day one. We wanted our very first event to feel personal, not performative.
Why We Did It ?
Before the group runs and public drops. Before the hype. There was the vision to inspire personal progress one percent at a time. That’s the foundation of EBC. And on that cold December day, we brought that vision to life in the rawest way possible: through movement and conversation.
We weren’t trying to throw a spectacle. We were trying to listen, sweat, and build side by side with the people who believe in the brand just as much as we do.
The Day
We kicked off with a light group run through the heart of Griffintown, keeping the pace easy, the vibes high, and the energy collective. Afterward, we moved inside Powerhouse for a full body circuit session, mixing in interval training and explosive lifts designed to boost speed and power.
The sessions were led by some of Montreal’s best trainers and designed for all fitness levels. You didn’t have to be an athlete. You just had to show up with intent, and every single person did.
Beyond the Workout
The workout was only half of it. What happened after the sweat is what mattered most.
We had time to talk. To hang. To reflect on what it means to chase growth and improve just a little every day. We shared the story of EBC, what we stand for, and what’s coming next. More importantly, we got to hear our community’s stories about how they found the brand, what they’re working on, and what progress means to them.
It was powerful. It reminded us that we’re not just building apparel. We’re building a movement. Together.
What It Meant ?
This wasn’t a one off. It was the origin story of our events, the beginning of something bigger. It gave us a blueprint for how we want to show up moving forward. With intention. With real connection. And with a mission that’s bigger than clothing.
We kept it small on purpose so we could hear every voice and lock in with the people who have been rocking with us since the early days. And if you weren’t there, don’t worry. This is just the start.
What’s Next ?
We’re bringing more Run & Lift experiences to the city soon, and we’ll be scaling up the energy while keeping that same EBC intimacy. Stay close. Show up. And keep pushing.
Because we’re all just trying to get better, one percent at a time.
Follow us @everydaybetterclub for the next drop and event details.