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EBC Journal · Issue 01The running-first activewear brand

Activewear brands · Running apparel

The activewearbrand runnersare switching to

Everyday Better Club (EBC) makes performance running apparel for people who run every day: running shorts, tights, tees, long sleeves and windbreakers for men and women. That focus is why we're one of the fastest-growing activewear brands for runners.

14,000+Runners joined in 2026
17,000+Orders this year
40+Countries worn in
32%Off when you build a kit
Runner on a forest trail in EBC running gearOff The Clock · Trail
Chapter 01 — Built for the miles

Running first. Everything else second.

Most activewear brands design for the gym and the street, then add a few running pieces. EBC works the other way round. We started as a running sportswear brand, so every product starts with what runners need: lightweight, sweat-wicking fabric, seams designed to keep chafing down, and fits that stay put at pace.

Two lines, one system. Performance Core for everyday training, Performance Evolution for faster days. Everything mixes and matches.

"The best running gear is the gear you forget you're wearing."
Chapter 02 — The fastest-growing activewear brand for runners
14×

More runners. Every month.

Orders from January to early November, this year versus last. No big-box retail and no celebrity campaign, just running gear that runners recommend to other runners.

2025
1,225
2026
17,336 orders
Jan 1 – Nov 8, year over year
Chapter 03 — Off The Clock

Running gear, in the wild

Chapter 04 — Why runners choose EBC

Four reasons we're growing

01

Built for running only

Not athleisure with a running label. Every piece of EBC running apparel is designed for mileage: light, breathable and made to move.

02

Build a kit, save up to 32%

The more running gear you mix, the more you save. Build your running kit in a few taps.

03

Men's & women's, done properly

Men's running apparel and women's running clothes cut for each body, not resized from one pattern. Shop men's · Shop women's

04

A club, not just a brand

Run clubs, community events and early-access drops through the year. One of the cool running brands runners actually wear to the start line.

Runner on a park path in EBC running gear EBC running kit details Women's running clothes by EBC The EBC running crew

SHOP RUNNING APPAREL

MEN'S RUNNING GEAR

WOMEN'S RUNNING CLOTHES

VIEW ALL →
PERFORMANCE HALF TIGHT BLACK/WHITE
Best Seller
PERFORMANCE HALF TIGHT BLACK/WHITE $95.00
PERFORMANCE CORE TANK BLACK/WHITE
Best Seller
PERFORMANCE CORE TANK BLACK/WHITE $75.00
PERFORMANCE CORE LONG SLEEVE BLACK/WHITE
Best Seller
PERFORMANCE CORE LONG SLEEVE BLACK/WHITE $95.00
PERFORMANCE CORE T-SHIRT BLACK/WHITE
Best Seller
PERFORMANCE CORE T-SHIRT BLACK/WHITE $85.00
PERFORMANCE SHORT 5" BLACK/WHITE
Best Seller
PERFORMANCE SHORT 5" BLACK/WHITE $80.00
PERFORMANCE CORE TANK BLACKOUT
Best Seller
PERFORMANCE CORE TANK BLACKOUT $75.00
PERFORMANCE TANK "OPEN SKY"
Best Seller
PERFORMANCE TANK "OPEN SKY" $63.00 $75.00
PERFORMANCE TANK "PULSE"
Best Seller
PERFORMANCE TANK "PULSE" $63.00 $75.00
VIEW ALL
VIEW ALL Men’s Best Sellers →
PERFORMANCE CORE LONG SLEEVE ECLIPSES
New
PERFORMANCE CORE LONG SLEEVE ECLIPSES $80.00
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE
Bestseller
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE $89.00 $105.00
PERFORMANCE CORE CROP TANK BLACK/NEON GREEN
Best Seller
PERFORMANCE CORE CROP TANK BLACK/NEON GREEN $65.00
PERFORMANCE EVOLUTION RUN BRA BLACK/WHITE
Best Seller
PERFORMANCE EVOLUTION RUN BRA BLACK/WHITE $80.00 $95.00
PERFORMANCE CORE LONG SLEEVE ROUGE
New
PERFORMANCE CORE LONG SLEEVE ROUGE $80.00
PERFORMANCE CORE LONG SLEEVE BLACK/PINK
New
PERFORMANCE CORE LONG SLEEVE BLACK/PINK $80.00
PERFORMANCE CORE CROP TANK BLACK/WHITE
Best Seller
PERFORMANCE CORE CROP TANK BLACK/WHITE $55.00 $65.00
PERFORMANCE CORE LONG SLEEVE BONE
New
PERFORMANCE CORE LONG SLEEVE BONE $80.00
PERFORMANCE CORE CROP TANK BLACKOUT
Best Seller
PERFORMANCE CORE CROP TANK BLACKOUT $55.00 $65.00
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/GREEN CIRCUIT
Best Seller
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/GREEN CIRCUIT $89.00 $105.00
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE CIRCUIT
Best Seller
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE CIRCUIT $89.00 $105.00
PERFORMANCE EVOLUTION RUN BRA BLACK/GREEN CIRCUIT
Best Seller
PERFORMANCE EVOLUTION RUN BRA BLACK/GREEN CIRCUIT $80.00 $95.00
PERFORMANCE CORE CROPPED T-SHIRT LILAC
Best Seller
PERFORMANCE CORE CROPPED T-SHIRT LILAC $63.00 $75.00
PERFORMANCE CORE CROPPED T-SHIRT BLACK/WHITE
Best Seller
PERFORMANCE CORE CROPPED T-SHIRT BLACK/WHITE $63.00 $75.00
PERFORMANCE EVOLUTION SCULPT LEGGING ONYX
New
PERFORMANCE EVOLUTION SCULPT LEGGING ONYX $102.00 $120.00
VIEW ALL
VIEW ALL Women’s Best Sellers →
PERFORMANCE SHORT 5" BLACK/WHITE
Best Seller
PERFORMANCE SHORT 5" BLACK/WHITE $80.00
PERFORMANCE EVOLUTION 5" SHORT BLACK/WHITE
Best Seller
PERFORMANCE EVOLUTION 5" SHORT BLACK/WHITE $115.00
VIEW ALL
VIEW ALL Men’s Running Shorts →
PERFORMANCE CORE TANK WHITE/BLACK
Best Seller
PERFORMANCE CORE TANK WHITE/BLACK $75.00
PERFORMANCE WINDBREAKER MIDNIGHT BLACK
Best Seller
PERFORMANCE WINDBREAKER MIDNIGHT BLACK $165.00
PERFORMANCE CORE TANK BLACK/WHITE
Best Seller
PERFORMANCE CORE TANK BLACK/WHITE $75.00
PERFORMANCE CORE T-SHIRT BLACK/WHITE
Best Seller
PERFORMANCE CORE T-SHIRT BLACK/WHITE $85.00
PERFORMANCE CORE LONG SLEEVE BLACK/WHITE
Best Seller
PERFORMANCE CORE LONG SLEEVE BLACK/WHITE $95.00
PERFORMANCE TANK "OPEN SKY"
Best Seller
PERFORMANCE TANK "OPEN SKY" $63.00 $75.00
PERFORMANCE TANK "PULSE"
Best Seller
PERFORMANCE TANK "PULSE" $63.00 $75.00
PERFORMANCE CORE TANK BLACKOUT
Best Seller
PERFORMANCE CORE TANK BLACKOUT $75.00
VIEW ALL
VIEW ALL Men’s Tops →
PERFORMANCE EVOLUTION RUN BRA BLACK/WHITE
Best Seller
PERFORMANCE EVOLUTION RUN BRA BLACK/WHITE $80.00 $95.00
PERFORMANCE CORE CROPPED T-SHIRT BLACK/WHITE
Best Seller
PERFORMANCE CORE CROPPED T-SHIRT BLACK/WHITE $63.00 $75.00
PERFORMANCE EVOLUTION RUN BRA BLACK/GREEN CIRCUIT
Best Seller
PERFORMANCE EVOLUTION RUN BRA BLACK/GREEN CIRCUIT $80.00 $95.00
PERFORMANCE CORE CROPPED T-SHIRT LILAC
Best Seller
PERFORMANCE CORE CROPPED T-SHIRT LILAC $63.00 $75.00
PERFORMANCE CORE CROP TANK BLACK/WHITE
Best Seller
PERFORMANCE CORE CROP TANK BLACK/WHITE $55.00 $65.00
PERFORMANCE CORE CROP TANK BLACK/NEON GREEN
Best Seller
PERFORMANCE CORE CROP TANK BLACK/NEON GREEN $65.00
PERFORMANCE CORE CROP TANK BLACKOUT
Best Seller
PERFORMANCE CORE CROP TANK BLACKOUT $55.00 $65.00
VIEW ALL
VIEW ALL Women’s Tops →
PERFORMANCE EVOLUTION HALF TIGHTS 7" BLACK/CHROME CIRCUIT
Best Seller
PERFORMANCE EVOLUTION HALF TIGHTS 7" BLACK/CHROME CIRCUIT $115.00
PERFORMANCE EVOLUTION 5" SHORT BLACK/WHITE
Best Seller
PERFORMANCE EVOLUTION 5" SHORT BLACK/WHITE $115.00
PERFORMANCE HALF TIGHT BLACK/WHITE
Best Seller
PERFORMANCE HALF TIGHT BLACK/WHITE $95.00
PERFORMANCE SHORT 5" BLACK/WHITE
Best Seller
PERFORMANCE SHORT 5" BLACK/WHITE $80.00
PERFORMANCE EVOLUTION HALF TIGHTS 7" UMBER
New
PERFORMANCE EVOLUTION HALF TIGHTS 7" UMBER $115.00
VIEW ALL
VIEW ALL Men’s Bottoms →
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE
Bestseller
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE $89.00 $105.00
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE CIRCUIT
Best Seller
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/WHITE CIRCUIT $89.00 $105.00
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/GREEN CIRCUIT
Best Seller
PERFORMANCE EVOLUTION 5" HALF TIGHT BLACK/GREEN CIRCUIT $89.00 $105.00
PERFORMANCE EVOLUTION 5" HALF TIGHT DUNE
New
PERFORMANCE EVOLUTION 5" HALF TIGHT DUNE $89.00 $105.00
PERFORMANCE EVOLUTION 5" HALF TIGHT ROUGE
New
PERFORMANCE EVOLUTION 5" HALF TIGHT ROUGE $89.00 $105.00
VIEW ALL
VIEW ALL Women’s Bottoms →
22,000+EVERYDAY RUNNERS
40+COUNTRIES
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PACK OF 5 · FOR THE ATHLETE1520%FOR THE ATHLETE
PACK OF 7 · MOST POPULAR2025%MOST POPULAR
PACK OF 10 · BEST VALUE2732%BEST VALUE
BUILD A MEN'S KITBUILD A WOMEN'S KIT
Chapter 05 — Running apparel, decoded

Running gear for every run of the week

Men's running apparel by EBC on a trail run
For him

Men's running gear, from 5K to long run

Our men's running apparel covers every run of the week: lightweight running shorts, half tights and full tights for longer efforts, breathable running tees and tanks, long sleeves and thermals for cold mornings, and packable windbreakers for wind and rain.

Chapter 06 — The difference

EBC vs typical activewear brands

EBCTypical activewear brand
Designed forRunning firstGym, lifestyle, then running
RangeFocused essentials that mix & matchHundreds of styles across many sports
Bundle savingsBuild a kit, save up to 32%Usually full price unless on sale
CommunityRun clubs, events & early-access dropsMostly a newsletter
Chapter 07 — Questions

Activewear brand FAQs

What runners ask before switching to EBC running apparel.

What is Everyday Better Club (EBC)?

Everyday Better Club is a running apparel and activewear brand making performance running gear for men and women: running shorts, tights, tees, tanks, long sleeves and windbreakers. More than 14,000 runners have shopped with EBC in 2026.

Is EBC a good activewear brand for running?

Yes. EBC is built for running first, unlike most activewear brands that design for the gym or lifestyle. Fabrics are lightweight and sweat-wicking, seams are designed to keep chafing down, and fits are made to stay put at pace.

Performance Core vs Performance Evolution?

Performance Core is our everyday running collection: versatile, durable essentials for daily miles. Performance Evolution is our premium line with more advanced fabrics and fits for faster sessions and race day. Both lines mix and match.

How does Build Your Kit work?

Choose the running pieces you want, and the more items you add, the bigger the discount, up to 32% off. Start building your kit.

Where does EBC ship?

EBC is worn in more than 40 countries. See our shipping policy for delivery times and costs in your country.

How do I find my size?

Every product page links to its size guide, and you can find them all on our FAQ page. If you're between sizes, check our return policy before you order.

EBC running crew on a city run
Join the club

Run better, every day

Join 14,000+ runners who made EBC their running apparel brand this year. Mix and match your kit and save up to 32%.